Privacy Policy – Lauragellen

At Lauragellen, we understand that your privacy is precious—especially when sharing information to shop for cosmetics tailored to mature skin. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website (Lauragellen.com), purchase our products (including foundation, primer, blush, eyeshadow, and multi-piece sets), or interact with our customer service team. By using our website or services, you agree to the practices outlined below.

1. Information We Collect

We collect personal information only to provide, improve, and personalize your shopping experience—focused on helping you find the right mature skin cosmetics. The information we gather falls into two categories: information you voluntarily share and information collected automatically.

1.1 Information You Voluntarily Provide

  • Order & Account Details: When you place an order, create a user account, or save your preferences, we collect your full name, email address, phone number, shipping/billing address, and payment information (e.g., credit card details, PayPal account info). This helps us process orders, deliver products, and manage your account (e.g., track past purchases of foundation shades or blush tones you love).
  • Customer Service & Feedback: If you contact us via email ([email protected]) with questions about product formulas (e.g., “Is this primer suitable for dry mature skin?”), shade recommendations, or feedback on your purchase, we collect your messages and any details you share (e.g., skin concerns, product likes/dislikes).
  • Marketing Subscriptions: If you opt in to our newsletter or promotional updates (e.g., new multi-piece set launches, tips for mature skin makeup), we collect your email address to send relevant content—you can unsubscribe anytime (see Section 5).
  • Survey Responses: If you participate in optional surveys (e.g., “What makeup concerns do you have for mature skin?”), we collect your answers to improve our products and services.

1.2 Information Collected Automatically

When you browse our website, we automatically gather technical and usage data to enhance your experience and optimize our site for mature skin beauty shoppers:

  • Device & Browser Info: Your device type (e.g., smartphone, laptop), operating system, browser version, and screen resolution (to ensure our site works smoothly across devices).
  • Usage Data: Pages you visit (e.g., foundation product pages, multi-piece set collections), time spent on each page, links you click (e.g., “Learn more about this blush’s formula”), and search queries (e.g., “mature skin eyeshadow”).
  • IP Address & Location: Your IP address (a unique identifier for your internet connection) and approximate geographic location (derived from your IP address) to tailor shipping options and ensure compliance with regional regulations.
  • Cookies & Similar Tools: We use cookies (small text files stored on your device) and web beacons to remember your preferences (e.g., saved shipping addresses, previously viewed products), track website performance, and personalize your experience (e.g., showing you relevant eyeshadow shades based on past searches). You can manage cookie settings via your browser (see Section 3).

2. How We Use Your Information

We use your personal information only for legitimate purposes that align with your needs as a mature skin cosmetics shopper:

  • Process & Fulfill Orders: Verify payment, pack and ship your products (e.g., a foundation you ordered), send order updates (e.g., shipping confirmations), and process returns/exchanges (as outlined in our Customer Service Policy).
  • Manage Your Account: Maintain your user account, display your order history (so you can reorder your favorite blush), save your preferences (e.g., preferred shipping address), and provide access to personalized features (e.g., “Your Saved Mature Skin Favorites”).
  • Provide Customer Support: Respond to your inquiries (e.g., helping you choose a primer for fine lines), resolve issues (e.g., a damaged eyeshadow palette), and share tips for using our products (e.g., “How to apply this foundation to mature skin”).
  • Improve Products & Services: Analyze usage data and survey responses to develop better cosmetics for mature skin (e.g., adjusting a foundation’s formula for more hydration) and enhance our website (e.g., making it easier to find multi-piece sets).
  • Send Marketing Communications: If you opt in, send you emails about new products (e.g., a new mature skin foundation), promotions (e.g., discounts on blush sets), and helpful content (e.g., “5 Makeup Hacks for Mature Skin”).
  • Ensure Security & Prevent Fraud: Detect and block unauthorized activities (e.g., fraudulent payment attempts for multi-piece sets), protect our website from security threats, and verify your identity when accessing your account.
  • Comply With Laws: Retain order records (e.g., purchase of a primer) for tax and legal purposes, and respond to lawful requests from government authorities (when required by law).

3. Cookies & Similar Technologies

Cookies help us deliver a personalized, user-friendly experience for mature skin beauty shoppers. We use three types of cookies:

  • Necessary Cookies: Essential for our website to function (e.g., cookies that enable order processing or account login). These cannot be disabled, as they’re required to use core features (e.g., checking out with a multi-piece set).
  • Performance Cookies: Track website performance (e.g., how quickly product pages load) to identify and fix issues (e.g., slow-loading foundation galleries).
  • Functional & Marketing Cookies: Remember your preferences (e.g., saved shipping addresses) and personalize marketing (e.g., showing you a new blush for mature skin based on past purchases). You can disable these cookies via your browser:
  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data

Disabling functional/marketing cookies may limit some features (e.g., personalized product recommendations) but won’t affect basic functions like placing orders.

4. Who We Share Your Information With

We never sell, rent, or trade your personal information to third parties for marketing purposes. We only share your data with trusted partners who help us serve you better—all of whom are contractually obligated to protect your information:

  • Payment Processors: Third-party companies (e.g., Stripe, PayPal) that process your payment information securely. They only use your data to complete transactions and comply with payment industry regulations.
  • Shipping Partners: Carriers (e.g., USPS, UPS) that deliver your products (e.g., a multi-piece set you ordered). We share your shipping address and contact details to ensure timely delivery and provide tracking information.
  • Customer Service & Analytics Tools: Platforms that help us manage customer inquiries (e.g., email support tools) and analyze website performance (e.g., Google Analytics). These tools are prohibited from using your data for their own purposes.
  • Legal & Regulatory Authorities: We may share your information if required by law (e.g., a court order, tax audit) or to protect our rights, property, or safety (e.g., investigating fraudulent orders for cosmetics).
  • Service Providers for Mature Skin Insights: Occasionally, we work with third-party experts in mature skin care to improve our products—we share aggregated, non-identifiable data (e.g., “60% of shoppers look for hydrating foundation”) with them, never your personal information.

5. Your Rights Regarding Your Information

As a Lauragellen customer, you have clear rights over your personal information—we make it easy to exercise them:

  • Access Your Information: Request a copy of the personal data we hold about you (e.g., your order history, saved preferences).
  • Correct Inaccurate Data: Update or fix errors in your information (e.g., a wrong shipping address). You can edit your account details directly via your user account, or contact us for help.
  • Delete Your Information: Request that we delete your personal data (except for information we’re required to retain by law, such as order records for tax purposes).
  • Opt Out of Marketing: Unsubscribe from newsletters or promotional emails by clicking the “Unsubscribe” link at the bottom of any marketing email, or by emailing [email protected] with “Unsubscribe” in the subject line.
  • Restrict or Object to Processing: Ask us to limit how we use your information (e.g., stop using it for marketing) or object to certain processing activities (where permitted by law).
  • Data Portability: Request a copy of your data in a structured, machine-readable format (e.g., your order history) to use with another service (if applicable).

To exercise any of these rights, email us at [email protected] with your full name, email address associated with your account, and a clear description of your request. We’ll respond within 30 days (or faster, if required by law).

6. How We Protect Your Information

We take the security of your personal information seriously—especially sensitive data like payment details and skin-related preferences. We implement technical, administrative, and physical safeguards to prevent unauthorized access, use, or disclosure:

  • Encryption: Use Secure Socket Layer (SSL) encryption to protect data transmitted between your device and our website (look for the “https://” prefix and padlock icon in your browser).
  • Secure Storage: Store personal information (including payment data) in encrypted databases with restricted access—only authorized team members (e.g., customer service reps helping you with an order) can access your data, and they’re trained on privacy best practices.
  • Regular Security Audits: Conduct periodic reviews of our security systems to address new threats (e.g., cyberattacks) and comply with industry standards for beauty e-commerce.
  • Fraud Detection: Use tools to identify and block fraudulent activities (e.g., unusual payment attempts for high-value multi-piece sets).

While no security system is 100% impenetrable, we take prompt action to address any breaches and notify you and relevant authorities if required by law.

7. Data Retention

We retain your personal information only for as long as necessary to serve your needs or comply with legal obligations:

  • Order Information: Keep order records (including your name, shipping address, and purchased products) for 7 years to meet tax and legal requirements.
  • Account Information: Retain your account details (e.g., saved preferences, order history) until you request to delete your account—after deletion, we anonymize your data so it can no longer be linked to you.
  • Marketing Information: Keep your email address for marketing purposes only until you unsubscribe—after that, we remove it from our marketing lists.
  • Customer Service Records: Retain messages about product inquiries (e.g., “Is this primer good for mature skin?”) for 2 years to resolve future issues and improve our support.

Once the retention period ends, we securely delete or anonymize your information.

8. Children’s Privacy

Our website and products are designed for adults seeking cosmetics for mature skin—we do not knowingly collect personal information from children under 13. If we learn we’ve collected data from a child under 13, we’ll immediately delete it. If you believe your child has shared information with us, contact us at [email protected].

9. International Data Transfers

If you’re located outside the United States, your personal information may be transferred to and processed in the U.S. (where our servers and third-party partners are based). The U.S. has different data protection laws than some countries, but we take steps to ensure your data is protected:

  • For customers in the EU/EEA, we use Standard Contractual Clauses (approved by the European Commission) to ensure lawful data transfers.
  • All international partners we work with (e.g., shipping carriers) comply with global privacy standards.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, laws, or customer needs (e.g., new regulations for mature skin beauty brands). When we make changes, we’ll post the revised policy on our website and update the “Last Updated” date at the top.

Your continued use of our website or services after the update means you accept the revised policy. We encourage you to review this page periodically to stay informed.

11. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information (e.g., accessing your order history, unsubscribing from marketing), contact us at:

Email: [email protected]

We’ll respond to your inquiry within 5 business days and work to resolve any issues promptly.